The Local Marketing Trends Podcast

Gordon Borrell

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About

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

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Recent episodes

  • CEO's Prediction: National Video Advertisers Will Start Buying 'Local'Aug 24, 2026 · 31 min
  • How a Small-Town Idea Became Big, Thanks to One Radio ShowJul 21, 2026 · 26 min
  • Yes, AI May Eventually Replace Ad Sales RepsJun 22, 2026 · 25 min
  • From Small Local to Big Global: Jelly Belly Creator Tells His StoryJun 8, 2026 · 32 min
  • Will Relaxing Media Ownership Rules Benefit Local Advertisers?May 25, 2026 · 28 min
  • As AI Search Explodes, What Happens to SEO Budgets?May 18, 2026 · 32 min
  • The Big Digital Slowdown Has ArrivedMay 4, 2026 · 22 min
  • Too Many Amateur Marketers, Too Much Bottom-Funnel MarketingApr 20, 2026 · 29 min
  • The 'Antichrist' Returns With a Message about Google's Grip on SMBsMar 30, 2026 · 32 min
  • With a Little Training, AI Marketing 'Interns' Could Supplant Agencies & Media AdvisorsMar 16, 2026 · 24 min

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The Local Marketing Trends Podcast | Parasocial