We fixed everything you hate about podcast players.
The mark
One tall line dispersing into a widening fan of dots: one voice broadcasting to many. That is the para-social relationship, drawn.
Leave clear space around it, about the width of the tall bar. Don’t use it smaller than 24 px, or the dots run together.
The lockup
The mark and the wordmark together, always at these proportions. The mark, the wordmark and the byline each carry the full spectrum, cobalt through coral. Never flatten one while the others stay lit, and never set the byline in a gray: it wears the colorway of the wordmark above it.
Open Graph cards
Ready to drop into a post or a listing, one per colorway. 1200 × 630.
Colour
Two colours carry the brand. Everything is cream on ink, or ink on cream.
The third element is the Super Simple spectrum, our disco iridescence. It lights the logo, buttons, glyphs and progress fills. It never sits behind body text, and it never becomes a page background.
Left to right, always in this order. Run it sideways on small things like buttons, and corner to corner on big ones.
Type
SF Pro, and only SF Pro. Hierarchy comes from weight and spacing, never from colour.
No rounded, serif or monospaced variants. They are not in the brand.
Voice
These are the lines we actually say. Please use them as they are, rather than writing new ones.
We fixed everything you hate about podcast players.The product statement. What the app is for, in one line.
Listening to podcasts should be a joy. So let’s get started.The welcome. The first thing the app says, and the homepage hero.
Listening to podcasts should be a joy.The short version, for when nothing is starting.
a podcast player by Super Simple™.The byline. It sits under the lockup, in the colorway of the wordmark.
In short
Please do
- Put the mark on ink wherever you can. That is its home.
- Use the spectrum for the logo and interactive accents.
- Write the name Parasocial, one word, capital P.
- Keep the byline “by Super Simple™” when there is room.
Please don’t
- Recolour the mark, rotate it, stretch it or box it in.
- Add glass, blur, drop shadows or outer glow.
- Introduce accent colours outside the spectrum.
- Call it “Super Simple Podcasts”. That is the old internal name.
Download
Everything above, plus the mark and the app icon.
Disco
- LockupMark and wordmark
- Lockup with bylineStacked, centred
- Open Graph card1200 × 630
Ink
- LockupMark and wordmark
- Lockup with bylineStacked, centred
- Open Graph card1200 × 630
Cream
- LockupMark and wordmark
- Lockup with bylineStacked, centred
- Open Graph card1200 × 630
Mark and icon
- Mark, spectrumFull colour, for dark backgrounds
- Mark, single colourOne colour, change it to whatever you need
- App icon1024 × 1024
