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The Rockstar CMO F'in' Marketing Podcast

Rockstar CMO, Ian Truscott

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About

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

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Recent episodes

  • The Causal Analytics and an Alignment Trick EpisodeOct 10, 2026 · 43 min
  • The Curating a Martech Museum and Questions of Provenance EpisodeOct 3, 2026 · 1 hr 1 min
  • The Marketing Horsepower and Jargon Busting EpisodeSep 27, 2026 · 28 min
  • The Death (or not) of DXP and the Death (or not) of Blogging EpisodeSep 19, 2026 · 1 hr 3 min
  • The State of Content Operations and an Expensive Way to Be Stupid EpisodeSep 12, 2026 · 56 min
  • The Newish Rules of B2B Marketing and Newsjacking Dolly EpisodeSep 5, 2026 · 58 min
  • The 5 Tips to Get AI Working and What Else is There EpisodeAug 29, 2026 · 51 min
  • The 4 P’s of Being a CMO and Love in Your Content EpisodeAug 23, 2026 · 35 min
  • The Sh*t Does Not Get Done in Your Org Chart EpisodeAug 15, 2026 · 34 min
  • The Ken on Win/Loss and Robert on AI Search EpisodeAug 8, 2026 · 60 min

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The Rockstar CMO F'in' Marketing Podcast | Parasocial