Legacy Fundraising Chat

Sanita Guddu of Persuasion - Legacy Consultant and Training Specialist

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About

Feeling you don’t have time for legacy fundraising marketing? Or don’t know where to start? As a former Legacy Marketing Manager, I have been where you are. Having managed regional legacy teams, organised and presented at over 110 legacy events I love the whole journey from having conversations to stewarding pledgers. Now as a legacy consultant, I hear people who have responsibility for this fundraising stream struggling, and I don't want you to. Episodes are created to help you to increase your legacy income, whilst filled with wisdom and easy actionable tips all under 30 minutes.

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Recent episodes

  • Ep114: A chat with Keana Widdecombe: Becoming ShelterBox’s First Legacy Marketing Manager Part 1Oct 14, 2026 · 27 min
  • Ep113: A chat with Richard Millar at NFWN "Is Free Wills the most misunderstood tool in Legacy Fundraising?" Part 2Sep 30, 2026 · 24 min
  • Ep112: A chat with Richard Millar at NFWN "Is Free Wills the most misunderstood tool in Legacy Fundraising?" Part 1Sep 16, 2026 · 25 min
  • Ep111: The big LinkedIn question: are your donors actually there?Sep 2, 2026 · 9 min
  • Ep110: Is your email signature missing a legacy marketing opportunity?Aug 19, 2026 · 6 min
  • Ep109: A chat with Joey Harrison-Fisher at The Vegetarian Society: Why we stopped putting legacies off Part 2Aug 5, 2026 · 21 min
  • Ep108: A chat with Joey Harrison-Fisher at The Vegetarian Society: Why we stopped putting legacies off Part 1Jul 22, 2026 · 28 min
  • Ep107: Beyond Facebook — How to use Instagram & TikTok in your legacy marketingJul 8, 2026 · 10 min
  • Ep106: How secure is a legacy gift in a Letter of Wishes?Jun 24, 2026 · 13 min
  • Ep105: How to get inside the mind of a legacy donorJun 10, 2026 · 13 min

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