The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
- Business · Marketing
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About
Marketing technology, AI, and customer experience, explained by the people building it. Three times a week, Greg Kihlström interviews CMOs, product leaders, and martech executives from platform companies like Adobe, Braze, Qualtrics, Salesforce, and Optimizely, and brands like Marriott, Georgia-Pacific, Nestlé, and Zoom about what is actually working inside enterprise marketing organizations.Each episode runs 20–30 minutes: one guest, one specific problem, no filler. Recent conversations cover what changes when AI agents enter the discovery and purchase path, how to move past traditional A/B testing with reinforcement learning, closing the AI capability gap inside marketing teams, and where personalization stop...
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Recent episodes
- Spotlight's John Rockhold on influence orchestration: why earned authority now outweighs owned content
- Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand
- Fibr AI CEO Ankur Goyal on your website's second audience: getting AI agents to cite your brand correctly
- Pega CFO and COO Ken Stillwell on AI budgets: the biggest cost is AI doing routine, rules-based work
- CMO Council's Tom Kaneshige on overbuilt martech stacks: alignment is strategy, consolidation is just a tactic
- Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign
- Mixbook's CEO Andrew Laffoon on designing for permanence at the speed of AI
- Spotlight Summit Recap: John Rockhold on Influence Orchestration and the evolution of analyst relations
- SAS's Jonathan Moran on experience debt: your brand under peak load is your real brand
- Salesforce's Taksina Eammano on what happens when AI ambition outpaces frontline readiness