The Art of Sway
- Business · Marketing
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About
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Recent episodes
- Episode 83: The Art of Sway + Maverick Mindshare: Agency Structure and Roles in Influencer Marketing
- Episode 82: The Art of Sway + Maverick Mindshare: Are They Influencers or Creators? Do We Care?
- Episode 81: The Art of Sway + Maverick Mindshare: Influencer Marketing Industry Terminology Debates
- Episode 80: The Art of Sway + Maverick Mindshare: Risks of Over-Reliance on AI in Influencer Marketing
- Episode 79: The Art of Sway + Maverick Mindshare: Who Owns Influencer Marketing?
- Episode 78: The Art of Sway: The Prevalance (and Dangers) of Undisclosed Sponsored Political Influencer Content
- Episode 77: The Art of Sway + Maverick Mindshare: The Danger of the One-Size-Fits-All Influencer Marketing Solution
- Episode 76: The Art of Sway: A New Chapter for Sway Group
- Episode 75: The Art of Sway + Maverick Mindshare: Influencer Marketing Pricing Complexities
- Episode 74: The Art of Sway + Maverick Mindshare: The Rise of Nano Creators: Debunking Influencer Myths