Marketing Dilemmas

Cognism

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About

It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.

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Recent episodes

  • The Wrap Up Dilemma: Predictions for 2026 with Amy Collins, Demand Generation Content Manager at CognismJan 20, 2026 · 48 min
  • The video confidence dilemma: Getting your team creating in the age of AI with Lisa Vecchio, Senior Director of Marketing at VeedJan 6, 2026 · 43 min
  • The Unified AI GTM Dilemma with Brandon Redlinger, Fractional VP of MarketingDec 16, 2025 · 43 min
  • The LinkedIn vs Google ads dilemma: Proving what actually drives B2B pipeline with Srikrishna Swaminathan, with Co-Founder and CEO of Factor.aiDec 2, 2025 · 42 min
  • The Paid vs Organic Reporting Dilemma, with Fran Langham, Director of Demand Generation at CognismNov 18, 2025 · 38 min
  • The chat-based search dilemma: Is Keyword Research Obsolete? With Zak Ali, FinderNov 4, 2025 · 44 min
  • The Post-Test Drop-Off Dilemma: Why Wins Fade with Estelle Marasigan, Website and Creative Services Lead at CognismOct 21, 2025 · 40 min
  • Beyond the ICP: Rethinking Reach in B2B Marketing with Deivis RupslaukisOct 7, 2025 · 49 min
  • When Performance Drops: A Marketer’s Playbook for Diagnosing Problems with Jonathan Bland, Co-founder of Omni LabSep 23, 2025 · 50 min
  • The differentiation dilemma: How do you really stand out? With Sarah Breathnach, VP of Marketing at HuntersSep 9, 2025 · 49 min

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