Demand Decoded: Marketing, Demand Generation & Business Growth

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About

Decode the secrets of successful B2B digital marketing with Demand Decoded, the podcast hosted by Blend, a B2B growth engineering company. Our show focuses on breaking the mould of traditional B2B marketing tactics, providing actionable insights that you can use to transform your marketing into a revenue-generating machine. With a team of experts from Blend across marketing, sales and leadership as our main hosts, we delve into the latest trends and strategies to help you become a better marketer. We cover topics like:- Lead generation vs. demand generation- B2B marketing strategy- Digital marketing tactics- Creating de...

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Recent episodes

  • Half the Customers, Record Growth: Why We Started Turning Away Inbound LeadsOct 5, 2026 · 25 min
  • The 5 LinkedIn Formats Getting Reach Right Now (And Why They Work)Sep 28, 2026 · 43 min
  • UNBOUND 2026 Unpacked: The Loop, Demand Decoded Live, and the Attribution Problem Nobody's SolvedSep 21, 2026 · 35 min
  • What PE-Backed Companies Get WRONG About GTM TransformationSep 14, 2026 · 50 min
  • The AEO Playbook Rebuilt: What's ACTUALLY Getting ResultsSep 7, 2026 · 1 hr 12 min
  • Why Your Demand Gen Isn't Converting to Pipeline (5 Signs to Check)Aug 31, 2026 · 33 min
  • REPLAY: Demand Gen 101: Steal This PlaybookAug 24, 2026 · 38 min
  • Why Nothing Else In Marketing Works Until Your Positioning Is Right w/ Fletch's Anthony PierriAug 17, 2026 · 55 min
  • Customer Success Is Your Best Marketing Channel (You're Just Ignoring It)Aug 10, 2026 · 51 min
  • Reacting To Our 2026 Predictions (Six Months Later)Aug 3, 2026 · 38 min

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