The Luxury Mind
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About
The Luxury Mind is co-hosted by Paul Russell and Helen Villiers and explores the psychology of luxury consumers. It delves into the thought processes, emotions, and decision-making patterns of high net worth individuals and offers insights on influence, persuasion, and behavioural prediction, helping luxury businesses engage effectively with discerning consumers. Paul and Helen use an engaging, accessible style, blending theory with real-world examples, making complex ideas easy to understand for a diverse audience.
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Recent episodes
- Ep 16. Exclusivity vs. Exclusion: Brand Narcissism
- Ep 15. Affordable Luxury is Nonsense
- Ep 14. Luxury Means Different Thinks To Different People.
- Ep 13 The Impact of Aesthetics and Brand Image on Your Luxury Brand
- Ep 12 The Psychological Principles Behind Brand Loyalty in Luxury
- Ep 11. The Aspirational Appeal of Luxury Brands
- Ep 10. The Pursuit of Perfection: How Luxury Brands Manufacture Desire.
- Ep 09. Emotional Rewards. Why Do We Crave Luxury?
- Ep 08. Colour Psychology - Are Colours Manipulating Your Mood?
- Ep 07. The Allure of Pricing: Luxury, Strategy, and Psychological Tactics