The Pragmatic Empiricist

Chris Maffeo

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About

The Pragmatic Empiricist is a short-form business podcast hosted by Chris Maffeo. Drawing on conversations with founders, operators, distributors, and brand builders in the drinks trade, Chris looks beyond the official story to uncover the small signals and real-world forces behind what works. Each episode asks what business leaders in any category can learn from what actually happened. No universal playbooks. Just grounded observations, sharper questions and practical lessons that travel beyond drinks.

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Recent episodes

  • 002 | The Harder Sell Is Internal: Why New Channels Stall Inside Your Own CompanyOct 15, 2026 · 17 min
  • 001 | Knowledge Gets Lost: Someone Always Invents A Story To Replace It.Oct 8, 2026 · 16 min

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