The Branding Lab
- Business · Entrepreneurship
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About
What is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers. The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact wi...
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Recent episodes
- 14. Nailing Your Brand's Visual Style Online with Ben Rifken
- How My Business BLEW UP in Two Months | Behind the Brand
- 13. Using Design Thinking in Branding with Juliana Reveiz
- 12. Developing Customer Personas with Shanna Dennis
- How to Prepare For A Crazy Successful Brand Photoshoot | Behind the Brand
- 11. How to Turn Your Business Into An Admired Brand with Fabian Geyrhalter
- 10: Bootstrapping Your Business to Success with Kristi Soomer
- Brand Strategy 101: A Beginners Guide | Behind the Brand
- 09: Brand DIY: How to Build a Powerful Brand with Marc Stoiber
- 08: Brand Chemistry & Authenticity: Attracting the Right Clients with Laura Beauparlant