Jobs-to-be-Done Radio
- Business · Management, Marketing
- Technology
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About
Bob Moesta and Chris Spiek apply the Jobs-to-be-Done Innovation Framework to current hot topics related to product design, marketing, business strategy, and technology. Tune in for a tactician's view of how the Jobs-to-be-Done Framework is applied to every-day business challenges.
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Recent episodes
- Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 2
- Seedling idea to public launch: using JTBD end-to-end to plan, develop, & market a new feature. Part 1
- Adding Jobs-to-be-Done to a Persona-Based Product Development Process
- Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio
- Jobs-to-be-Done Radio: Chris from Tealeaf on The Dangers of Confusing Purchase with Commitment
- Jobs-to-be-Done Radio: Examining Price and Value with JTBD
- Ash Maurya on Jobs-to-be-Done and Running Lean
- Matthew Gunson Talks Advertising With Jobs-to-be-Done on JTBD Radio
- JTBD at Intercom: Des Traynor on Jobs-to-be-Done Radio
- Alan Klement on Designing Around Jobs-to-be-Done