The Negotiation
- Business · Management, Marketing
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About
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
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Recent episodes
- Zak Dychtwald on Chinese Companies Going Global (Part 2)
- Zak Dychtwald on Why Global Teams Break Down (Part 1)
- Light Therapy, Chinese Tech Brands, and 15 Years in China: Jim Fields on Building Across Both Markets
- Ha Bao, Empty Nets, and 1.8 Billion Views: Mark Dreyer on Football, China, and the 2026 World Cup
- Two Platforms, Two Audiences: Crystal Yu on the Business of Influencing Across Instagram and Xiaohongshu
- China Tech in 2026: Rui Ma on Robots, Chips, and the Companies Winning the AI Race
- Leif Rogers on North American Sports in Asia, New Deals, and the Business of Fan Building in China
- Baiguan’s Robert Wu on Real Estate, Robotaxis, and What's Actually Driving the Economy in 2026
- From Abstract Models to Ground Truth: Eric Stryson on Operating Credibly in Asian Markets
- Inside China's Beauty Market with Jing Daily's Lisa Nan