The Customer's Couch
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About
The Customer’s Couch is a podcast devoted to the exploration of all things customer experience including pain point discovery and the purchase decision journey. More specifically, from a marketer’s perspective, the podcast will delve into research techniques, customer/consumer psychology, and measurement best practices.
Also on
Recent episodes
- Episode 5: Mere Measurement Effect
- Episode 5: Mere Measurement Effect
- Episode 4: The Gift and Curse of Confirmation Bias
- Episode 4: The Gift and Curse of Confirmation Bias
- Episode 3: Role Theory and User Personas Part 2
- Episode 3: Role Theory and User Personas Part 2
- Episode 2: Qualitative Research - Projective Techniques
- Episode 2: Qualitative Research - Projective Techniques
- Episode 1: Understanding the Problem
- Episode 1: Understanding the Problem