The Influencer Marketing Lab
- Business · Marketing
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About
The Influencer Marketing Lab is a weekly podcast covering the influencer marketing industry. Each episode Scott Guthrie talks with topic experts about the industry - the business, the tech, the key themes and the media coverage. They examine what's making the news; where it's being reported and why; they then offer a blend of thoughtful analysis. They also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no...
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Recent episodes
- Whalar's Alex North talks measurement and evaluation
- Ogilvy's James Baldwin on a new global B2B influencer marketing report
- Steph Money of ThisThat talks influencer measurement
- Alice Audley from Blogosphere to bCreator
- Esme Rice: Mindshare's Worldwide Influencer Practice Lead
- Sammy Albon - Creator turned Senior Campaign Director
- Verity Park founder of TBH Talent talks creators
- Ian Forrester of DAIVID on effective influencer marketing measurement
- Abha Gallewale, global social strategy manager at ASICS talks sport creators
- Catherine Yeo discusses her new book: The Creator Revolution