Shift Happens
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About
Welcome to Shift Happens, a podcast that dives into the art, science, and chaos of modern marketing. Each episode will unpack the forces reshaping marketing—from AI and data to privacy, creative, and performance—and asks experts from DAC how they transform disruption into an advantage. https://www.dacgroup.com (www.dacgroup.com)
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Recent episodes
- The Marketing Graveyard: Campaigns, Tools and Tactics That Should Stay Dead
- The 90% Problem – What AI and Tech Can’t Do for Local Marketing
- Win the Rush, Keep the Customer: Turning Holiday Demand into Year-Round Growth
- Hey Google, How Is AI Changing Marketing?
- Still Human: Leading Through the AI Disruption
- Why AI Search Trusts Some Brands and Ignores Others
- Human First, AI-Enabled: Snapchat's Approach to AI, Creativity, and Human Connection
- From SERP to Subreddit: How Human Conversations Are Reshaping Search, Trust, and Purchase Decisions
- Plot Twist: TV Is Alive, Thriving, and Finally Measurable
- From Anxiety to Action: Leading Marketing Teams Through Constant Change