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Decoding Sales

Peter & Alex

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About

A podcast where an engineer (Alex Allain, CTO @ U.S. Digital Response) and salesperson (Peter Ahn, Tech sales coach) demystify what it means to build meaningful business relationships in the modern age.

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Recent episodes

  • Episode 49: Sneak peek into Peter's AudiobookDec 23, 2025 · 14 min
  • Episode 48: Behind the scenes of a pitch riff sessionOct 8, 2025 · 27 min
  • Episode 47: Hiring first GTM hires that lastAug 20, 2025 · 44 min
  • Episode 46: Authentic founder-led outbound that works with Mason Fuerst (CEO, Motiv)Jul 29, 2025 · 60 min
  • Episode 45: Lying to customersJun 8, 2025 · 27 min
  • Episode 44: Should you do a design partnership?Apr 16, 2025 · 36 min
  • Episode 43: Does AI sales training work?Apr 8, 2025 · 55 min
  • Episode 42: Relationship-led selling with Centralize founders Rachit and WilliamMar 6, 2025 · 39 min
  • Episode 41: Piloting Sales at Pilot.com with Founder, Waseem DaherFeb 5, 2025 · 47 min
  • Episode 40: 3 things Peter got wrong!Dec 19, 2024 · 37 min

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Decoding Sales | Parasocial