B2B SaaS Marketing Snacks
- Business · Entrepreneurship, Marketing
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About
Conversational short-form marketing strategies, frameworks, and tactical advice to help early-stage B2B software (SaaS) companies on their journeys from MVP to PMF and beyond. Hosted by Brian Graf, CEO at Kalungi, and Stijn Hendrikse, Co-Founder at Kalungi, serial CMO for B2B SaaS companies and ex-Microsoft Global Marketing Leader.
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Recent episodes
- 99 - A Sneak Peek Inside T2D3 OS: How to Turn Your GTM Playbook Into a Repeatable Growth Engine
- BSMS98 - Leveling Up Together: Building High-Performing B2B SaaS Teams
- The Death of the MQL: Shifting Focus from Quantity to Pipeline Value
- BSMS96 - Signal-Based Marketing and the End of Broad ABM
- 95 - Unlocking Warp Speed Growth through PLG + SLG with Wes Bush
- 94 - How modern SaaS teams build scalable growth systems - With Alex Laventer
- 93 - The "Why" vs the "Wow, How, Now" frameworks in your GTM
- 92 - Is getting an MBA worth it in 2025?
- 91 - Shipping quickly: The tension between entropy and speed
- 90 - Syntropy: Marketing's new mandate in the age of AI