True to Form
- Business · Entrepreneurship
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About
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry. Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next. Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.
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Recent episodes
- Leslie Tracey | Be Intentional or Be Irrelevant: The New Rules of Branding & Leadership
- Jordan White, RN | What Every Practice Owner Should Know Before Talking to Private Equity
- Adam Haroun | Premium Pricing & Positioning: The Growth Hack Most Practices Overlook
- Financial Strategy for Med Spas: Building a More Profitable, Scalable, and Valuable Business
- The Ceiling Isn't Real: How to Take Your Med Spa to the Next Level
- The Truth About Private Equity in Aesthetics: What No One Tells You (and What You Should Be Asking)
- Kay Durairaj, MD, FACS | Navigating the Industry's Top Trends & Controversies
- Kim Burke, FNP-C | Building Your Dream Team: If You Want to Go Far, Go Together
- Exclusive Roundtable | What Med Spa Owners Need to Know in 2026 with Ben Hernandez, Annie Robertson Hockey, Tyler Weinberg, Carlos Arce, Esq. & Marc Estes, MD
- Rick O'Neill | The Black Belt Formula: Building an Unstoppable Marketing Engine for Your Practice