True to Form
- Business · Entrepreneurship
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About
Hosted by Audrey Neff, global speaker and thought leader in medical aesthetics, True to Form features candid conversations with the entrepreneurs, executives, physicians, and innovators shaping the future of the industry. Each episode delivers practical insights on leadership, branding, marketing, operations, patient experience, enterprise value, and sustainable growth — giving practice owners the strategies and perspective to build stronger businesses and stay ahead of what's next. Launched in 2019, True to Form has grown to be ranked among the top 3% of podcasts worldwide.
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Recent episodes
- Limor Weinberg | Building a Brand When Everyone Has an Opinion
- Sydney Sullivan | Leadership Lessons Every Med Spa Owner Needs to Hear
- Rana Kennelly | Building a Team That Cares as Much as You Do
- Ashley James | Busy Isn't Profitable: What's Holding Your Med Spa Back?
- Leslie Tracey | Be Intentional or Be Irrelevant: The New Rules of Branding & Leadership
- Jordan White, RN | What Every Practice Owner Should Know Before Talking to Private Equity
- Adam Haroun | Premium Pricing & Positioning: The Growth Hack Most Practices Overlook
- Shannon Weinstein | Financial Strategy for Med Spas: Building a More Profitable, Scalable, and Valuable Business
- Bonnie Benedetto | The Ceiling Isn't Real: How to Take Your Med Spa to the Next Level
- Tyler Weinberg, MBA | The Truth About Private Equity in Aesthetics: What No One Tells You (and What You Should Be Asking)