Behind the Scenes: Consumer Product Marketing
- Business · Marketing
- Technology
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About
In each episode you’ll get a behind the scenes look at some of the most innovative product marketing campaigns at some of the world's best known companies and brands. We’ll hear from the product marketing leaders themselves about the triumphs, failures and insights found along the way- from the initial stages of customer research, to building product narratives and ultimately orchestrating some of the largest scale go-to-market campaigns.
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Recent episodes
- A Sneak(er) Peek into PMM with Amber Finlay, Senior Director of Product Marketing, SNKRS at Nike
- A Deep Dive on PMM Market Insights with Quizlet’s Director of Product Marketing, Caroline Walthall
- Maximizing Your PMM Resources with Katie Levinson, Head of Product Marketing at Handshake
- Building Product Marketing from the Ground Up with Mike Polner, Vice President, Marketing at Cameo
- The PMM Matchmakers with Jane Reynolds, Director of Product Marketing at OkCupid
- SoundCloud's Creator Economy with Ryan Goldman, Vice President of Marketing at Moloco
- Managing Multiple Product Launches with Eileen Reyes, Director of Product Marketing at Dropbox
- Membership Tiering Strategies with Jameelah Calhoun, Senior Director, Product Marketing at Audible
- Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
- Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor