Bulletproof Your CPG Brand
- Business · Entrepreneurship
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About
Bulletproof Your CPG Brand is the founder-first podcast for entrepreneurial and growth-stage CPG brands that want to protect runway, improve execution, and compete smarter at retail. Hosted by Daniel Lohman, CPSA, founder of Retail Solved, the show helps natural, organic, better-for-you, food, beverage, wellness, and mission-driven CPG founders understand what really drives profitable retail growth. Most brands do not have a spend problem first. They have a clarity problem. Each episode helps founders think more strategically about category management, retail sales, trade marketing, promotion ROI, deduction management, broker accountability, distribution gaps, assortment strategy, shopper insights, retailer relationships, data analytics, and...
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Recent episodes
- Sales Went Up. What Did You Actually Buy With the Promotion?
- The Data Said, Delete It. Here's Why That Could Have Been an Expensive Mistake.
- I Didn't Make the Decision. I Still Paid for It.
- Getting Onto the Shelf Isn't the Win. Becoming Irreplaceable Is.
- Your Brand Grew. Why Did Everything Get Harder?
- We Finally Got the Stores. Now How Do We Make Them Work? With Julia Klein, LiveMore Superfoods
- More Retail Doors. Less Cash? The Hidden Cost of CPG Growth.
- The $15M Opportunity Hiding in Stores They Already Had.
- What Retail Buyers Need to See Before They Say Yes.
- The Promotion Was Approved. So Why Is the Shelf Empty?