Mi3 Audio Edition
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About
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
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Recent episodes
- Avoiding the efficiency trap: How marketing shifts from precision to prediction
- Unpacking Nine’s ‘sofa to street’ proposition: How unmatched local scale and a cohesive cross-channel play will unlock commercial growth for Australian advertisers.
- “Marketing for marketing’s sake is just irresponsible and wrong”: Former CMOs, advisors and board leaders, Stuart Tucker and Nicki Kenyon, on what it really takes to win hearts and minds in the c-suite
- ‘Because it matters’: How American Express is redefining what it means to back small business
- Attention that translates into brand building plus sales punch: Digital out-of-home’s superpower
- Agentic AI will reward strong brands built on trust, evidence and customer connection. Mediocre brands will perish
- The CMO Awards podcast episode 16: Brand rejuvenation: CMO winners from Bank of Queensland and Uber unpack their playbooks for marketing effectiveness
- CMO Awards Podcast Episode 15: Going for growth: AAMI, Wesfarmers Health on the case for behaviour change
- Cultural affinity and long-term memory coding that drives future demand: How pairing high-attention Winter Olympic Games content and digital out-of-home delivered gold for brands
- AI mental availability rules: serve bots and humans in single hit; collapse corporate affairs, comms, marketing, CX silos; kill slop – Chemist Warehouse nails it