Not for Sale: Psychology of Promotions

Dr. Akshaya Vijayalakshmi

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About

This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.

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Recent episodes

  • A Podcast on PodcastsOct 22, 2020 · 22 min
  • Flying Colours: Podcast on Colours in MarketingOct 18, 2020 · 29 min
  • How NOT to use humour in advertising?Oct 18, 2020 · 26 min
  • Cheetos to KinderJoy: Why do kids buy?Oct 18, 2020 · 27 min
  • Psychology behind Product PlacementsOct 18, 2020 · 24 min
  • Emotional AdvertisingOct 18, 2020 · 17 min
  • Subliminal AdvertisingOct 18, 2020 · 29 min

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