StrategyCast
- Business · Marketing
Free on the App Store for iPhone, iPad and Mac. No subscription needed. Once it is installed, tap this link again and the show is yours. Already have it? Open in Parasocial.
About
The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Nets...
Also on
Recent episodes
- Why Better AI Doesn’t Automatically Lead to Better Marketing Decisions, feat. Tiffany Mullin-Radosevich
- The “Why Should I Choose You?” Test Every Marketing Team Should Try, feat. John Ravaris
- Why Moving Too Fast With AI Could Cost Your Brand Customer Trust, feat. Tara DeZao
- How AI Is Upending Buyer Behavior (And Smart Marketers Are Adapting), feat. Andrew Davis
- The Belief Path: Turning Awareness Into Enduring Advocacy
- How to Prove Marketing’s Impact on Revenue When Attribution Gets Messy, feat. Emily Popson
- Why AI Won’t Fix Your Marketing Without Better Decision-Making, feat. Jeff Chancellor
- AI Is Changing Buyer Behavior: Here’s Why Community Matters More Than Ever, feat. Carter Hostelley
- The Partnership Strategy That Builds Buyer Trust Faster Than Marketing Alone, feat. Fabian
- Don’t Let AI Kill Your Authenticity: Here’s What Brands Miss, feat. John Golden