Inside the Creator Economy

Cure Media

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About

Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience. Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry! The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands. www.curemedia.com

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Recent episodes

  • Redhead Snacks: Why Your Next Hire Should Be a FangirlOct 21, 2026 · 30 min
  • Beyond Heritage: What Makes a Luxury Brand Desirable Today? with VANBRUUNOct 7, 2026 · 36 min
  • Creator Marketing in 2027: Shifts That Actually MatterSep 30, 2026 · 27 min
  • What It Really Takes to Turn a Brand AroundSep 23, 2026 · 36 min
  • Inside the Swedish Candy Craze: How BUBS Became a Global PhenomenonSep 16, 2026 · 40 min
  • How IKEA Rebuilt Brand Tracking for GrowthMay 27, 2026 · 36 min
  • PepsiCo’s Sorin Patilinet on Marketing Effectiveness in the Age of AIMay 13, 2026 · 57 min
  • Elisabeth Asserson Ingebrigtsen on Being a Creator TodayApr 29, 2026 · 29 min
  • From Broadcast to Participation: The TikTok ShiftApr 15, 2026 · 32 min
  • 5 Things We Can’t Stop Talking About Right NowApr 1, 2026 · 27 min

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