Parasocialby Super Simple™

Retention Masterclass

John Koetsier, Peggy Anne Salz

Subscribe in Parasocial

Free on the App Store for iPhone, iPad and Mac. No subscription needed. Once it is installed, tap this link again and the show is yours. Already have it? Open in Parasocial.

About

Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention. We interview them and share their secrets with you.

Also on

Recent episodes

  • New Retention Masterclass! Finally! And ... pls come to the new show!Nov 29, 2021 · 6 min
  • The new mobile economy runs on subscriptions. How do you optimize them?Feb 24, 2021 · 28 min
  • Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini WorldJan 2, 2021 · 30 min
  • Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churnDec 7, 2020 · 29 min
  • Mobile user retention: when you HATE HATE HATE paying for the same user again and again and againNov 19, 2020 · 21 min
  • Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS appNov 12, 2020 · 35 min
  • Retention by design, with a Rovio art director: creativity, games, and keeping your usersNov 6, 2020 · 32 min
  • Mobile measurement in the age of privacy with Brian Krebs of MetricWorksOct 28, 2020 · 38 min
  • From Batman to you: mobile app retention for UTILITY appsOct 22, 2020 · 33 min
  • What can 120 million members and $1.7 billion in cash rewards teach us about retention?Oct 8, 2020 · 35 min

Website · RSS feed