Martina Flor’s Open Studio
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About
In this show, Martina Flor reveals all of her lettering and art business strategies to help you build a career as a commercial artist. You’ll learn about mastering a skill, finding your voice as an artist, going from amateur to pro, how the illustration market works, marketing yourself, social media, client outreach, and productivity tips so that you can thrive with your art and make a living doing what you love. It’s a mix of interviews with notable lettering artists and illustrators, special co-hosts, and solo shows from Martina that you’re not going to want to miss.
Also on
Recent episodes
- Ken Barber on Style, Inspiration, Practice, and Finding Your Voice as a Lettering Artist
- From Graffiti to Global Audience: Snooze One on Lettering, Creativity & Instagram Growth
- How Lettering Designers Turn Skill Into Paid Work – Martina Flor
- The Lettering Design Roadmap – Martina Flor
- The Stages of a Lettering Designer – How Lettering Designers Actually Build a Career
- Why Craft Matters More Than Ever in the Age of AI
- Jessica Molina: The Surprising Role of Cultural Roots in Building a Unique Artistic Voice
- James Barnard: The Career-Changing Power of Niching Down in Logo Design
- Jamie Clarke: Type Design, Balancing Business & Creativity, AI Challenges & Personal Branding
- Why “Good” Designers Will Be Invisible in 2026