The Sales History Podcast

Todd Caponi

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About

Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.

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Recent episodes

  • Selling - During the Great DepressionOct 22, 2026 · 23 min
  • Worthington C. Holman - The Ginger ManOct 8, 2026 · 18 min
  • The 1926 Sales Dictionary: The Sales Terminology of 100 Years AgoSep 24, 2026 · 23 min
  • Tin Men: The Scams of the 1960s Aluminum Siding SalespeopleSep 10, 2026 · 21 min
  • Women in Sales in the 1800s - Their Stories & LessonsAug 27, 2026 · 16 min
  • The Sales Genius of Benjamin FranklinAug 13, 2026 · 19 min
  • The 1908 Broadway Play That Put Sales on TrialJul 30, 2026 · 23 min
  • The Great Sales Irony of ProhibitionJul 16, 2026 · 15 min
  • The Salesman Who Lacked Courage - A Negotiating Story from 1907Dec 18, 2025 · 17 min
  • The Most Significant Sales Keynote In HistoryNov 13, 2025 · 14 min

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