The B2B Playbook
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About
The B2B Playbook is a B2B marketing podcast for founders and small marketing teams who want marketing that turns into revenue. Every week George Coudounaris and Kevin Chen break down paid media and LinkedIn Ads, content, SEO, demand generation and sales and marketing alignment - what's working now, what isn't, and how to fix it without a huge team or budget. You'll hear our own frameworks - the 5 BEs and Closed Circuit Selling - plus operators like Aaron Ross (Predictable Revenue), Anthony Pierri and Asana's Matt Maynard. 240+ episodes in, with new ones every week. Want help putting it...
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Recent episodes
- #251: The New Way to Do Outbound in 2026 - Morgan J Ingram
- #250: How to Master LinkedIn Ads Frequency Caps (Step-by-Step)
- #249: How to Build a Feedback Loop Between B2B Sales, Marketing, and CS
- #248: Stop Using B2B Lead Scoring. Do THIS Instead.
- #247: How This Unknown Startup Landed Enterprise Whales (B2B Marketing & Sales Secrets)
- #246: How to Build a B2B Community of 100k Members From Scratch
- #245: How to Scale Your B2B Marketing without a Huge Team (Be The Best - Stage 5 of the 5 BEs Framework)
- #244: How to Optimise and Measure your B2B Marketing (Be Better - Stage 4 of the 5 BEs Framework)
- #243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026)
- #242: How to Build a B2B Content Distribution Strategy in 2026/27 (Be Seen - Stage 3 of the 5 BEs Framework)