Pearson Education Marketing Podcasts
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About
The Pearson Education Marketing podcasts have been recorded by Paul Cowell, Marketing Academic and Professional. These podcasts cover many of the topics you will find in a typical Principles of Marketing course and Paul talks about current news stories of relevance, interviews marketing practitioners and students about their experiences and illustrates how the theory of marketing is actually used in the real World. New podcasts will be made available for download weekly during term time, beginning 29th September 2008.
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Recent episodes
- Strategic Marketing
- Direct marketing and exhibitions
- Personal selling and sales management
- Sales promotion
- Advertising
- Integrated marketing communication
- Marketing channels and logistics
- Pricing strategies
- Pricing, context and concepts
- New product development