Perpetual Traffic
- Business · Entrepreneurship, Marketing
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About
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that...
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Recent episodes
- Are Wrong Leads Showing Up to Your Sales Calls? Here’s the Messaging Fix
- Why the Most Important Step in Your Creative Strategy Has Nothing to Do With Creative
- Before You Add Another Marketing Channel, Ask This One Question
- If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You
- The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users
- Your Marketing Team Shouldn't Write Your Ads — Here's Who Should
- Why Your 'Winning' Ad Is Probably the One You're About to Kill
- Why Your Best-Performing Ad Might Be the One Getting Zero Conversions
- They Grew to $10M+ on Angles That Worked...Here's What Scales Them to $100M
- Hit the Google Ads Ceiling? Here's the Creative Strategy That Breaks It