Category First
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About
Host Josh Lowman, and guests, share mini-masterclasses in category creation, strategy and brand design. Join us for Listener Q&A episodes and interviews with category creators at companies like Gong, Squarespace, Zapier and more.
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Recent episodes
- Workshop: How to Fix Your Positioning
- The Gold Front Category Design Canvas
- Live Strategy: Anna Furmanov
- WTF is Category Design?
- Q&A: 5 Principles Every Category Creator Must Follow
- Q&A: You Gotta Feel It
- Five Laws for Un-boring Brands
- How Josh Writes Strategy
- Paul McDonnell | Insight Partners
- Q&A: The Three Deadly Sins of Category Creation