The Backstory on Marketing and AI

Guy Powell

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About

Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies. Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the...

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Recent episodes

  • How to Use AI in Marketing Without Losing Your Brand IdentityOct 9, 2026 · 39 min
  • How AI and Analytics Are Transforming Hyper-Personalized MarketingSep 14, 2026 · 36 min
  • How AI Is Changing Trust, Storytelling, and Marketing CommunicationsSep 10, 2026 · 38 min
  • How AI Is Transforming Retail Merchandising and Customer Decision-MakingSep 8, 2026 · 37 min
  • How AI Is Rewriting Healthcare Marketing, Search, and Patient EngagementSep 1, 2026 · 42 min
  • How AI Characters Are Creating New Relationships Between Brands and AudiencesAug 28, 2026 · 40 min
  • How AI Agents Are Creating Personalized Customer Experiences at ScaleAug 25, 2026 · 29 min
  • Can AI Help Leaders Do Less, Prioritize Better, and Prevent Burnout?Aug 22, 2026 · 25 min
  • Can AI Predict Direct Mail Performance Before You Spend a Dollar?Aug 20, 2026 · 43 min
  • Are Your Conversion Signals Training Google Ads the Wrong Way?Aug 11, 2026 · 41 min

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