The Marchitect
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About
The tide has turned, b2b buyers and sellers interactions have changed… and in the Marchitect, CMOs and leaders in product marketing, content marketing, and enablement share how they build impactful teams that interlock with their GTM peers, optimize their GTM efforts, and enable customer-facing teams to create, capture, and convert demand.Produced by The Compete Network by Klue.
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Recent episodes
- Captain Your Launch: Mastering B2B Product Launches w/ Tamara Grominsky & Beth Caplow
- Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4
- How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3
- How to Sharpen Your Homepage Positioning and Messaging w/ Anthony Pierri & Robert Kaminski | S4 E2
- Are You a (Modern) Product Marketing Leader? w/ Sangram Vagre, Yi Lin Pei & Trinity Nguyen | S4 E1
- S3 E9: Navigating Sales & Marketing Alignment with Kevin "KD" Dorsey
- REPLAY: Pricing with Confidence with Kyle Poyar (OpenView), Mark Stiving (Impact Pricing), & Jason Oakley (Productive PMM)
- S3 E8: Product Launch 101 with Jason Oakley & Yi Lin Pei
- S3 Episode 7: Transform Your Sales Pitch in 8 Steps with April Dunford
- S3 Episode 6: Stop Leading with Benefits?! Fletch PMM’s Robert and Anthony Explain Why.