Marketecture: Get Smart. Fast.

Ari Paparo

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About

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Recent episodes

  • Episode 190: Mike Zeman from Life360 on Selling to CMOs and Buying as a CMOSep 11, 2026 · 41 min
  • Episode 189: Jeremy Hobson is Bringing Live Radio to the Digital Era, Plus Google's Big Win in CourtSep 4, 2026 · 51 min
  • How Cadent Is Unifying Advertising Across TV, CTV, YouTube & AI with CEO Nick TroianoAug 31, 2026 · 16 min
  • Episode 188: Rich Greenfield on the Meta Settlement and TTD's Stock WoesAug 28, 2026 · 58 min
  • Episode 187: Jack Raines Trolls LinkedIn and Ends Up with a Book DealAug 21, 2026 · 55 min
  • Episode 186: Matt Drengler on Why Ari is Wrong About PodcastingAug 14, 2026 · 59 min
  • Episode 185: Nikhil Lai of Forrester on the State of AEO and Performance MarketingAug 7, 2026 · 51 min
  • Episode 184: Ben Edelman Will Send You to Affiliate JailJul 31, 2026 · 49 min
  • Episode 183: Ask Olivia Kory Whether AppLovin Ads Work & She Explains Attribution vs IncrementalityJul 24, 2026 · 53 min
  • Episode 182: Brian Quinn from AppsFlyer on the Billion Dollar Investment from Google and MetaJul 17, 2026 · 45 min

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