Marketecture: Get Smart. Fast.

Ari Paparo

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About

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. On Mondays there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv Interested in sponsoring the show? Contact ⁠Marketecture Media.⁠ Marketecture® and AdTechGod® are registered trademarks of Marketecture Media, Inc. all rights reserved.

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Recent episodes

  • Episode 197: Chris Harihar on What Aristotle Can Teach Us About AdTech PROct 30, 2026 · 51 min
  • Episode 196: Ads in Fortune Cookies? Yes, and A Lot More.Oct 23, 2026 · 43 min
  • It’s All in Your Pocket: The Phone Connects the PiecesOct 19, 2026 · 16 min
  • Episode 195: Scott Messer Answers the Question, Is There Crying in Ad Tech?Oct 16, 2026 · 53 min
  • Independent Agency Global Overview on Powering Streaming TV Ads by Pairing AI & Human StorytellingOct 13, 2026 · 14 min
  • Episode 194: Hooray for Advertising Week. Ari and Eric Talk About Everything That HappenedOct 9, 2026 · 33 min
  • Episode 193: Adam Epstein on Muse & Agentic Commerce, Plus TTD Blocked on Safari and Amazon UnBoxedOct 2, 2026 · 59 min
  • How PMG Brought in New Customers for IQBAR Using Full-Funnel AdvertisingOct 1, 2026 · 11 min
  • Episode 192: The PE Guy and Cameo CEO Steven Galanis Close Out Marketecture Live ChicagoSep 25, 2026 · 1 hr 2 min
  • Episode 191: Corey Ferengul on the Newest Start-Up Category -- UMPsSep 18, 2026 · 47 min

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