On Marketing
- Business · Marketing
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About
What is marketing? Ever had that thought? No? Well, I have. Quite a bit, weirdly. Oh, hey there, I'm Jordan 👋. I'm from Wisconsin, and I'm on a Frodo-like journey to discover what marketing is. Like, really is. Not the fluff. Or the hype tactics. The real stuff. Strategy. Processes. First principles. The things that ACTUALLY help a company grow and win. Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you. I ask two questions on each episode - What is the job marketing should get done in a company? - Wha...
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Recent episodes
- Personal branding without being performative (Meetup #1)
- Aleesha Shakeel (On Marketing #80)
- Christine Orchard (On Marketing #79)
- Book Review #4: Marketers are from Mars, Consumers are from New Jersey by Bob Hoffman
- On Growth #3: Natalie Marcotullio
- On Marketing #78: Lee Densmer
- On Growth #2: Inês Barros
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- On Marketing #76: Shivani Persad
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