Advertising Influencers: Conversations with Marketing Thought Leaders
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About
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of the macro trends affecting digital marketing from experts with a comprehensive view of the changing marketing landscape.
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Recent episodes
- Paul Uhlir, CEO of Add3 on AdWords, Allocating Ad Spend, and Personalization
- Jeremy Wacksman, CMO of Zillow Group on Understanding Your Multiple User Personas
- Rand Fishkin, Founder of Moz on Ethics, Public Policy, and The Future of SEO
- Jen Grant, CMO of Looker on The Importance of The Human Touch in Marketing
- Dale Sperling, CMO of Stash on The Role of Education with Acquisition
- Todd Saunders, CEO and Co-Founder of AdHawk on Managing Direct Response Advertising