Digital Banter
- Business · Marketing
- Education
- Technology
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About
It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.
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Recent episodes
- Using Psychology to Build Better B2B Content | Rai Hyde Cornell
- LLM SEO: How to Use AI to Drive Demos, Not Just Rankings | Ishaan Shakunt
- ABM Is Not That Deep: Simplifying What Actually Works | Isaac Ware
- Managing Against Impossible Demands: Balancing Growth, AI, and Sanity | Drew Neisser
- ABM Measurement Mayhem | Mason Cosby
- HubSpot Horror Stories: Why Clean CRM Data is Critical for Paid Media | Alexis Garrison
- Creating Impactful Messaging: Develop Clear & Persuasive Ad Copy
- Strategizing Content for Ads: How to Adapt & Repurpose Content
- Content Audit and Quick Wins
- Targeting the Right Audience: Master Audience Research & Segmentation