The Commerce Collective Podcast
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About
Whether you're on your first venture into the commerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest commerce platforms with content spanning the entire commerce ecosystem. Commerce is a rapidly evolving industry, and Flywheel's Commerce Collective podcast is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your...
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Recent episodes
- Why Monster Energy sees TikTok Shop as more than a sales channel
- Amazon unBoxed 2026: How AI is changing the agency’s role in Amazon advertising
- This Month Above the Fold: Shein’s survival, the holiday season ahead, and TikTok’s payments play
- Winning the shelf means winning every shopping decision
- Creative fragmentation is breaking the consumer journey
- This Month Above the Fold - Kroger and Uber’s power plays, TikTok’s AI problem and Carrefour’s health bet
- Fragmented commerce is costing brands more than they think
- This Month Above the Fold - Amazon takes the top Fortune 500 spot, Amazon's push for cleaner PDPs and the AI-ready shelf, & Walmart's full funnel bet
- What if measurement isn't broken, just incomplete? Featuring Jon Gibs of Walmart Connect
- This Month Above the Fold - Alexa for Shopping, Prime Day in June, and the store's role in retail's data shifts