Mastering the Mum Market

Christie Nicholas

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About

A podcast by Mumpower. Every month we take a trending topic and explore it through the perspective of brands, influencers and mum shoppers. We leave no stone unturned so you get a complete viewpoint on EXACTLY what it takes to build a brand more Mums know, LOVE and trust. If you are looking for LIVE market insight and PROVEN tips to empower more mums to choose your brand, then this is the podcast for you. We'd love to know what you think! Follow us @mumpower_au or email admin@mumpower.com.au and join our network mumpower.com.au.

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Recent episodes

  • New data reveal! Insights into Mums Buying Journey 2024.Mar 28, 2024 · 15 min
  • BONUS EPISODE: Building Relationships with Mums in Business with Mums & Co Executive Director, Carrie KwanDec 20, 2023 · 29 min
  • Mastering Market Research to connect with Mums.Oct 26, 2023 · 34 min
  • Mastering your Market Research with Margarita Magdalinos from Medela.Sep 14, 2023 · 29 min
  • BONUS EPISODE: Your FAQ Answered! A chat with Social Media Lawyer Tegan Boorman & Accountant Shannon Tarbotton.Aug 8, 2023 · 44 min
  • BONUS EPISODE: A Chat with David Kaplan, Managing Director & CEO, Sleep Corp.Jul 18, 2023 · 30 min
  • Mastering your Mum-Marketing Comms for Global vs Local BrandsJun 29, 2023 · 35 min
  • Mastering your Influencer Marketing for Global vs Local Brands with Helen James @i_heart_kmartJun 15, 2023 · 25 min
  • Mastering your Mum-Marketing for Global vs Local Brands with BIBs DenmarkJun 1, 2023 · 33 min
  • Mastering Customer Product Reviews with Karen Bowen from Sleep CorpMay 9, 2023 · 25 min

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Mastering the Mum Market | Parasocial