The Art of Sway
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About
Welcome to The Art of Sway, a podcast that dives deep into the exciting and dynamic world of influencer marketing. Join hosts Danielle Wiley of Sway Group and Casey Benedict of Maverick Mindshare as they engage in spirited discussions on controversies, platform updates, industry news, and compelling hot topics of this growing industry. Tune in each week for expert insight, lively debates, and smart ideas on the future of influencer marketing.
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Recent episodes
- Who Owns Influencer Marketing?
- The Prevalance (and Dangers) of Undisclosed Sponsored Political Influencer Content
- The Danger of the One-Size-Fits-All Influencer Marketing Solution
- A New Chapter for Sway Group
- Influencer Marketing Pricing Complexities
- The Rise of Nano Creators: Debunking Influencer Myths
- The Hidden Forces Shaping LinkedIn Content
- Transactional vs. Transformational: Redefining Influencer Marketing Partnerships
- The Power of Fit Over Followers in Influencer Marketing
- Diving into the Creator Effectiveness Playbook