Future Proof
- Business · Marketing
- Technology
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About
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/ Hosted on Acast. See acast.com/privacy for more inform
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Recent episodes
- You Win or You Learn: How Carlsberg Is Innovating in the Age of AI
- What Can Marketers Learn from TikTok's Growth Engine?
- Tentacles of Excellence: Why is Managing Customer Experience Even More Important for Brands Today?
- The Goodness of Milk: How Arla Foods use Intelligence to Spark Innovation and Find Growth
- Could Context Replace Identity in Marketing?
- How Does Streaming Video Drive Cultural Strategy for Brands?
- Crossing the Rubicon: Can AI Make Brands Stronger Without Killing Creativity?
- What is the Evolving Role of Video and Trusted Creator Voices?
- Kantar BrandZ 2026: A conversation with Drew Panayiotou, Chief Marketing Officer, Keurig Dr Pepper
- Kantar BrandZ 2026: A conversation with Asmita Dubey, Chief Digital and Marketing Officer, L'Oréal