Digital Changemakers
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About
Digital Changemakers from JCDecaux invites senior leaders to share their brand journeys, career stories and approaches to driving brand growth in a changing marketing landscape. Hosted by award‑winning media analyst Ian Whittaker, who brings over 20 years’ experience across digital, media and marcoms, the series features leaders from organisations such as Rightmove, Trainline, Uber, Direct Line and giffgaff. Together, they explore the key trends and challenges facing marketers today – from balancing long‑term brand building with short‑term performance to demonstrating impact in the boardroom.With Ian’s thought‑provoking commentary and questions, you’ll discover new ways to approach conversations wi...
Also on
Recent episodes
- CMO at JCDecaux UK: Why emotion must sit at the heart of marketing strategy.
- EVP Strategy at WPP Media: Why brand marketing needs a rebrand
- How the BBC taps into the national conversation using real-world media
- Grow Different: Georgia Scott on brand, data and driving growth at Monzo
- How Interflora keeps a legacy in bloom using creativity and emotion.
- How to harness the value of trust in your brand.
- How EDF builds trust through real-world channels.
- Raising the bar: How curiosity, data and intuition fuel Diageo's marketing success
- Building a startup through powerful partnerships.
- Why marketers should think like scientists.