Product: Knowledge
- Business · Entrepreneurship, Marketing
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About
Want to launch your product with confidence and avoid costly mistakes? Product: Knowledge brings you behind-the-scenes conversations with successful entrepreneurs, bestselling authors, and product marketing experts who share their hard-won insights and practical strategies. Each episode dives deep into the real challenges of bringing products to market — from pricing and positioning to building customer loyalty and breaking into new markets. Host Laurier Mandin, founder of Graphos Product and author of "I Need That: Creating and Marketing Products People Are Compelled to Buy", draws on 30+ years of product launch expertise to extract actionable advice you can apply to your business today. Wh...
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Recent episodes
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- Words That Make Wins for Product Teams, with Ali Rakhimov
- The Psychology of Premium Product Pricing: What Makes Buyers Pay More
- The Missing Link Between Great Products and Great Sales, with Heather Inocencio
- Getting from DTC to Retail Without Wasting Time and Money, with Paul Jarrett
- Making Customers Say, “I Need That” – The Art of Irresistible Products
- Cracking the Conversion Code for your Product, with Chris Smith
- Getting to “Aha!” in Product Validation, with Darshan Mehta
- Pricing a Product for Long-Term Profit, with Dan Balcauski
- The Secret System Behind the World’s Top Products, with “Brands Don’t Win” Author Stan Bernard