You Don't Know Vietnam

Ian Paynton - We Create Content

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About

Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.

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Recent episodes

  • E73: Remembering a Hanoi we once knew — with journalist David StoutSep 8, 2026 · 27 min
  • E72: What Singapore’s Ambassador learned from his first 10 months in VietnamAug 25, 2026 · 27 min
  • E71: Vietnam's young people have never had it better. Or is there something we're missing?Jun 9, 2026 · 24 min
  • E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its futureMay 4, 2026 · 42 min
  • E69: Go live or get left behind: inside Vietnam’s e-commerce boomApr 13, 2026 · 39 min
  • E68: The 9 cultural truths your brand MUST master to get started in VietnamMar 31, 2026 · 36 min
  • E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the roomMar 3, 2026 · 31 min
  • E66: Building a life in Vietnam: identity, business, and the search for homeFeb 10, 2026 · 35 min
  • E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'Jan 27, 2026 · 34 min
  • E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?Jan 12, 2026 · 31 min

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