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Diary of a first-time CMO

Cognism

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About

The diary is the first book to chart the 4-year journey of a first-time CMO, end-to-end. Across 63 diary entires, Alice deCourcy unpacks the 'aha' moments and lessons that helped her scale Cognism from $5m to $40m ARR. And it's all available in audio format, for free, here!

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Recent episodes

  • Entry 60: Attracting talentFeb 26, 2023 · 3 min
  • Entry 61: The 10% more mindsetFeb 26, 2023 · 2 min
  • Entry 11: Implementing a winning content strategyFeb 24, 2023 · 8 min
  • Entry 28: Switching gearsFeb 24, 2023 · 2 min
  • Entry 25: Minimum viable productFeb 24, 2023 · 3 min
  • Entry 26: B2B marketing doesn’t have to be boringFeb 24, 2023 · 3 min
  • Entry 22: Providing valueFeb 24, 2023 · 2 min
  • Entry 22: Providing valueFeb 24, 2023 · 2 min
  • Entry 23: Cognism DNAFeb 24, 2023 · 6 min
  • Entry 28: Switching gearsFeb 24, 2023 · 2 min

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Diary of a first-time CMO | Parasocial