Rooted in Retail

Crystal Vilkaitis

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About

Running a store can be tough, but it doesn’t have to be lonely! Rooted in Retail is a show dedicated to helping independent retailers thrive in today's ever-evolving retail landscape. This show is made for Main Street retailers like gift shops, jewelers, pet stores, boutiques, florists, home decor and furnitures stores, hardware stores, toy stores, craft, quilting and sewing shops; tea and coffee shops, specialty retailers and more. Join your host Crystal Vilkaitis, The Wolf of Main Street, as she explores topics that are vital to the success of your store. From marketing to mindset, money to merchandising, sales to...

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Recent episodes

  • A Heartfelt Farewell: Reflecting on 3 Years of Rooted in Retail with Crystal VilkaitisMar 22, 2026 · 36 min
  • Scaling Success in the Modern Retail Economy with Patricia Norins and Michael BrielmannMar 15, 2026 · 39 min
  • A New Chapter: IndERA Acquired by Blue ButterflyMar 5, 2026 · 7 min
  • From Store Bottleneck to Retail VisionaryFeb 22, 2026 · 24 min
  • Building a Resilient and Profitable Store with Patrick RetzerFeb 15, 2026 · 50 min
  • Disrupting the Resale Industry with Jessica RennardFeb 8, 2026 · 19 min
  • Investing in Relationships That Power Your Retail Business with Kathy RushingFeb 1, 2026 · 1 hr 2 min
  • Master Meta Ads: How Independent Retailers Amplify Their Brand - Bonus EpisodeJan 29, 2026 · 58 min
  • Creating a Retail Experience That Feels Like Home with Tori DahlJan 25, 2026 · 46 min
  • 2026 Retail Trends Every Independent Store Must KnowJan 18, 2026 · 30 min

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