B2B Nation

B2B Nation

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About

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Recent episodes

  • What’s Working for B2B SaaS Challenger Brands?Oct 24, 2023 · 30 min
  • The Roles of Business and IT in Today’s Buying ProcessOct 19, 2023 · 17 min
  • Long-Term vs. Short-Term Strategies in B2B MarketingOct 3, 2023 · 33 min
  • The Original PLG: Marketing to Software DevelopersSep 19, 2023 · 15 min
  • How B2B Marketers Can Accelerate the Buyers’ JourneyMay 23, 2023 · 19 min
  • How to Approach Innovation in B2B MarketingMay 16, 2023 · 16 min
  • How Economic Conditions Help You Rethink Your MarketingMay 2, 2023 · 25 min
  • Why Don’t We Treat Talent Acquisition More Like Customer Acquisition?Apr 11, 2023 · 23 min
  • How to Market AI Outside the Tech SectorApr 4, 2023 · 17 min
  • There’s More to Generative AI Than Content CreationMar 8, 2023 · 17 min

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