Sales Signals

Cognism

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About

Sales Signals is a podcast for revenue leaders who don’t just look at data - they act on it. Each episode breaks down the signals shaping modern sales teams through a simple lens: Data. Insight. Action. From misleading metrics to high-impact indicators, we uncover the stories behind the numbers and what decision-makers should do next. If you’re responsible for revenue and want to move beyond dashboards into decisive execution, this show is for you.

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Recent episodes

  • Thinking on your feet: How improv builds sales confidence, with Dr Alexander McWilliamJul 22, 2026 · 34 min
  • From false signals to real conversation with Naomi Wallis, Senior Business Development Manager at Conran Design GroupMay 29, 2026 · 23 min
  • The reply rate crisis with Phil Woolley, BDR Lead at G2May 12, 2026 · 25 min
  • Why sales coaching is broken and how to fix it with Kevin Beales, CEO and founder of MySalesCoachApr 29, 2026 · 31 min
  • Why some Sales training might not change behaviour, with Mark Wills, CEO and Founder of Perception Selling.aiApr 15, 2026 · 31 min
  • How job change signals unlock pipeline with Johnny Stiffell, Mid-Market AE at CognismApr 1, 2026 · 17 min
  • When the data says jump with Darius Lohmann, Former Cognism and Hubspot AEMar 18, 2026 · 25 min
  • The Sales Recession Signal with Kyle Hegarty, Managing Director of Leadership NomadMar 4, 2026 · 40 min
  • Your Product Isn’t the Problem, Your Prospecting Is. Gabe Lullo on Fixing GTM FailureFeb 18, 2026 · 27 min
  • Staying Too Long: How Redundancy Reset Stuart Taylor’s CareerFeb 4, 2026 · 24 min

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