The Typecast: Grow Your Art Business

Katie Johnson and Ilana Griffo of Goodtype

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About

Dear hand letterers, designers, and artists of all sorts—despite what your grandma thinks, we know there’s a whole lot more to what you do than just “drawing pretty pictures.” This podcast, hosted by Katie Johnson and Ilana Griffo of Goodtype, is about what it *really* means to be a working creative. From finding clients to pricing your work and nerding the heck out about kerning, we’re covering everything that goes into building a successful and sustainable business around your passion. And we’re not just doing it alone! We’ll be tapping some of your current (and soon-to-be) fa...

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Recent episodes

  • What If I Became an Expert By Making Content About It with Zachary Winterton | The Typecast Episode 76Sep 22, 2026 · 50 min
  • What If You Built a Creative Studio Around Nature & Illustration? with Brad Woodard | The Typecast Episode 75Aug 25, 2026 · 60 min
  • What If You Quit Your Job for a One-Month Freelance Gig with Christina Kwiek | The Typecast Episode 74Aug 11, 2026 · 51 min
  • What If Your Subtitles Could Express Emotion? With Frederik Merkel | The Typecast Episode 73Jun 23, 2026 · 47 min
  • What If Your Whole Career Was Just Practice for the Work You Were Meant to Do? with Jeanetta Gonzales | The Typecast Episode 72Jun 2, 2026 · 57 min
  • What If Selling Your Art Online Was Easier Than You Think? With Liz Kohler Brown | The Typecast Episode 71May 19, 2026 · 57 min
  • What If We Shared Every Tool We Use to Run Our Business? | The Typecast Episode 70May 5, 2026 · 51 min
  • What If the World’s Biggest Type Company Could Predict the Next Font Trend? with Tom Foley | The Typecast Episode 69Apr 14, 2026 · 1 hr 6 min
  • What If Your Side Hustle Paid Your Mortgage? With Adam Vicarel | The Typecast Episode 68Mar 24, 2026 · 56 min
  • What If You Built a Design Studio With No Rules? with Lope Gutiérrez-Ruiz | The Typecast Episode 67Mar 10, 2026 · 1 hr 8 min

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